BETHEL, Conn. -- Duracell U.S.A. here will offer its accounts fully customized promotions under a new policy announced here last month. These account-specific promotions will focus on value-added tie-ins and will carry the retailer's name to drive sales in their stores, the company said. "Customizing promotions to specific retail needs will help drive battery purchases and build profits," said Bruce Travis, senior vice president of sales at Duracell. The company said it plans to team with ...

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