With DVD players priced at $30 to $50 flying off of retail shelves during the holiday season, DVD sell-through will heat up further in 2004 and add to its category share at the expense of VHS videotapes. Further advancing the shift will be more households with two or more DVD players, and the popularity of DVD players in cars and combination VCR/DVD players at home, said a consensus of industry sources. Moreover, DVD pricing by major studios may leave retailers and consumers little choice ...

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