While it pales in comparison to the ongoing sales growth of DVD, video rental continues to be a strong profit center for many supermarkets. Rental contributes not only bottom-line dollars, but also store traffic, Hollywood excitement and convenience. Above all, video rental is one of the few offerings that Wal-Mart does not have in its stores, said industry sources. The video-on-demand threat that led many chains to get out of the rental business is still far off on the horizon. Meanwhile, ...

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