CINCINNATI -- Procter & Gamble here plans to use its "S" Magazine for a relationship-building e-marketing initiative linked to a major Midwest supermarket retailer's loyalty-card program. "S" magazine will be emailed to a large group the retailer's frequent shoppers sometime this month or next, Darcy Raymond, brand manager, global interactive marketing, P&G, told Brand Marketing. Raymond declined to name the retailer, except to say that it's innovative and Internet-savvy. He also ...

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