Supermarket buyers report fair to brisk sales of Gillette's Mach3 shaving system since it hit store shelves two months ago. Stronger consumer demand is expected to heat up as marketing intensifies. Retailers generally expect that the new razor, with three aligned blades designed for closer shaves, will steal market share from other systems as well as encourage many users of disposable razors to trade up, according to those surveyed by SN. "Sales have been doing fairly well," said Doug ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.