ATLANTA -- It's shaping up to be a record-breaking season for isotonic sports drinks in this market. Not only have the 1996 Summer Olympics brought the eyes of the world to "Hotlanta," but they have also poured an additional two million visitors into the streets. Couple that with a traditional, sweltering, steamy Southern summer; new flavors and formulations from the three leading manufacturers; and hometown Coca-Cola's PowerAde isotonic being the official sports drink of the Olympic ...
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