Convenience and freshness top the list of reasons shoppers visit in-store bakeries. With that in mind, operators with successful bakeries are using easy-to-see, low-profile displays and bake-off programs that underscore the perception of "just made," according to retailers interviewed by SN. nvenience is the No. 1 reason consumers shop the ISB. The second reason is freshness. Rustic-looking Barcelona carts piled high with low-carb products and luscious-looking pies and cakes, flat-top ...

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