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EATING HEALTHY MOVES BEYOND 'FAT-FREE' FAD

The "fat-free" craze may amount to little more than a blip on the health-food time line. Indeed, a recent cover story in The New York Times Magazine questioned the nutritional underpinnings of the entire low-fat/no-fat movement. g Badishkanian, vice president of equity research at Salomon Smith Barney, New York. "A lot of these companies simply took out fat and added sugar."However, Badishkanian has

The "fat-free" craze may amount to little more than a blip on the health-food time line. Indeed, a recent cover story in The New York Times Magazine questioned the nutritional underpinnings of the entire low-fat/no-fat movement.

g Badishkanian, vice president of equity research at Salomon Smith Barney, New York. "A lot of these companies simply took out fat and added sugar."

However, Badishkanian has confidence in the long-term viability of the natural and organic movement due to the products' demonstrable benefits.

"This is more than a fad," he said. "By eliminating hormones and pesticides and other ingredients which may be harmful, you have clearly enhanced the quality of the food products, particularly for consumers who are chemically sensitive."

As the debate over the use of genetically modified ingredients continues, Badishkanian expects to see a growing number of mainstream consumers shopping the organic aisles.