WOOD DALE, Ill. -- Earth Friendly Products here learned an invaluable packaging lesson following the introduction of its all-natural, environmentally safe laundry detergent. "We knew we would be going against the big guys so we went with a low-cost alternative packaging," said John Vlahakis, president. "We did not think it out too carefully. We were not investing the money we should have into that specific item," he said in a recent interview with Brand Marketing. The original container ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.