SN: What benefits does Efficient Consumer Response hold for consumers? e end customer is not forgotten in the process of streamlining the industry's distribution systems, and we would hope that customers would end up benefiting from ECR. There are consumers at the end of the distribution chain with expectations of how things should be, and we can't design ECR programs that leave their influence out. It's still early on in the conversion to ECR, but it's important for companies to design ...

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