FORT LAUDERDALE, Fla. -- New standards have been developed for electronic exchange of promotional information for couponing. Four electronic data interchange transaction sets for coupon transactions were approved by the Uniform Code Council, Dayton, Ohio, and released late last month. "Until now, EDI was a great concept, but it wasn't available for couponing," said David Schames, chairman of the Association of Coupon Processors Standards Committee, which developed the data formats jointly ...
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