ATLANTA -- Edwards Fine Foods here is celebrating its 50th anniversary with a consumer sweepstakes, and special events for retailers. The company -- which manufactures whole and sliced thaw-and-serve pies, private-label baked goods and frozen dessert products for supermarkets -- will advertise the promotion in Sunday newspaper coupon inserts on April 9 and again on June 25. Consumers who redeem the coupons are automatically entered in the sweepstakes. Entry forms will also be printed on the sides of Edwards 10-inch Lemon Meringue, Key Lime and Chocolate Sundae pies beginning in March.
