TAMPA, Fla. -- Nielsen Marketing Research North America and Efficient Market Service have formed a venture to supply retailers with daily, store-specific inventory data. ient Consumer Response initiative. The alliance was announced earlier this month at the Food Marketing Institute's Marke-Technics trade show here where more than 3,000 industry executives gathered to see the latest in industry technology. "This will marry tactical and strategic decisions and activities all the way up ...

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