ATLANTA -- Within the next few months, a new egg promotion campaign featuring former Surgeon General C. Everett Koop will break in stores, its goal being to defend the egg's reputation as a nutritional resource. The program's centerpiece in stores will be a set of in-store posters and shelf-talkers featuring an endorsement of eggs by Koop, according to its organizers. The campaign was introduced by Lou Raffel, American Egg Board president, and Donald McNamara, Egg Nutrition Center ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.