Two advertising campaigns highlighting eggs as nutritious and convenient are making waves -- the airwaves -- in markets from coast to coast. This month, the Park Hurst, Ill.-based American Egg Board conducted a million-dollar radio blitz on three major radio networks. The 30-second commercials reminded consumers that eggs are an inexpensive, convenient and natural food, rich in protein and other important nutrients. Featuring catchy musical jingles, the commercials ran on more than 3,000 ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.