SPRINGFIELD, Mass. — Big Y is seeing positive results from new paperless coupons that are available exclusively in its stores. “Overall movement on [participating] items has shown nice bumps,” John Schnepp, Big Y's advertising director, told SN. Big Y's EZ-PIC (paperless instant coupon) program is facilitated by a new technology from Chicago-based Unicous Marketing that provides electronic savings at the checkout. The program doesn't require a loyalty card or any sort of preregistration. ...

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