PONTE VEDRA BEACH, Fla. -- Retailers are turning to new technology in electronic marketing to recapture "the old days" when shopowners knew each customer by name. perceive real value. "Electronic frequent shopper programs are going to be around for some time but once everybody gets one, it no longer provides added value. The only way you're going to get additional value is to define yourself differently," said an executive at a major Southeastern chain. "The flexibility of your frequent ...

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