Retailers have begun merchandising energy bars in the candy aisle and at the front end as another healthy alternative for shoppers with a sweet tooth. While traditionally not considered part of the candy mix, the sweet-tasting ingredients in recent energy bar introductions have allowed grocers to vary in-store placement. "I've seen immense growth in the energy bars," said Michelle Walker, grocery buyer at Wild Oats Markets, Boulder, Colo. "It's been astounding and frustrating because the ...
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