Americans are multitasking more, and demanding that their beverages do, too. As a result, product makers are putting out more functional beverages, and consumers are drinking them up. Category sales are expected to grow 27% to $12.8 billion by 2009 from $10 billion in 2004, according to Mintel International Group in Chicago. "Consumers are often looking for a magic bullet when it comes to nutrition," said Marnie Sherno, director of consumer health education for Clemens Family Markets, a ...
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