As Safeway seeks to expand its sales base, it is pursuing a variety of revenue-building n the East Coast. Expanding square footage by 4.5% by opening 85 new stores, including approximately 15 "next-generation" stores, and completing 250 remodelings. Experimenting with "treasure-hunt" promotions, gift cards for other retail businesses, catalog sales, Safeway Select banks and selling ad space at the checkstands. Expanding centralized procurement to encompass produce. Expanding ...

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