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The fourth quarter is the holiday season when thoughts gift-giving lead to purchasing video titles for the entire family. The cast of characters available for release later this year range from Batman and Willy to Shirly Temple and Gumby. The ratings of these titles makes them ideal for families shopping in mass market outlets. Studios are now looking for brand marketers to tie in their packaged goods

The fourth quarter is the holiday season when thoughts gift-giving lead to purchasing video titles for the entire family. The cast of characters available for release later this year range from Batman and Willy to Shirly Temple and Gumby. The ratings of these titles makes them ideal for families shopping in mass market outlets. Studios are now looking for brand marketers to tie in their packaged goods with these titles.