Promotional involvement with a studio property is a form of short-term licensing which is limited to the duration of the specific promotion. However, the television and studios actively seek marketers as potential licensees for all of their new and ongoing entertainment properties. Licensing provides marketers the opportunity to capitalize on some of the characters, names, and logos that are developed, owned, and promoted by the studios. Many companies have had both triumphs and failures with this form of added-value branding; but when you plan right, licensing is a bonanza for any brand!
g people. One day, two visitors show up at his fantastically haunted house: Kat Harvey (Christina Ricci) and her eccentric dad, Dr. Harvey (Bill Pullman). The house's owner has hired Harvey to exorcise the house so she can get the manor's fabled treasure. Breakthrough visual effects and raucous comedy create ghostly fun for a whole new generation. Produced by Steven Spielberg's Amblin Entertainment.
Paramount Pictures Teens
Alicia Silverstone stars as a Beverly Hills teen-ager who believes only she knows what is stylishly appropriate. She sets out to do personal fashion and romantic make-overs for high-school classmates and even teachers. Her choices, while well meant, set off misunderstandings and some unexpected comic and emotional complications.
Paramount Pictures Teens, Adults
"Congo" is a film based on a Micheal Crichton best-selling novel. A mysterious expanse of Africa is the setting for an expedition that finds a place where human greed and the laws of nature have gone berserk.
Paramount Pictures All Family (PG)
Winner of six Academy Awards, "Forrest Gump" is the third-highest grossing domestic release in history. The 1994 blockbuster was adapted from Winston Groom's novel of the same name and stars Oscar winner Tom Hanks, Gary Sinise and Sally Fields.
The Indian in the Cupboard
Paramount Pictures Children
Based on the classic children's story by award-winning author Lunne Reid Banks, this title is scheduled for release in July 1995. Eight-year-old Omri receives a second-hand plastic Indian for his birthday, and through a series of magical events is thrust into caring for the strong-willed, miniature Indian brave.
The Pebble and the Penguin
MGM Pictures Children
The animation masters of "All Dogs Go to Heaven" and "The Land Before Time" work their magic again in this musical. A shy penguin, Hubie, and his irascible sidekick, Rocko, share adventure and adversity as they go to Antartica. There, Hubie must battle a villainous penguin to win the hand of his love. Musical score by Barry Manilow.
MCA/Universal Pictures All Family
"Waterworld" presents an epic tale and a hero for all time with a compelling story, unique setting and impressive action effects on water that distinguish it from traditional action movies. Imagine a future without dry land. This summer, audiences will discover a view of a future unlike anything ever imagined. Kevin Kostner stars as the Mariner, an enigmatic hero. Enola is a mysterious child who holds the key to a forgotten place. Together, they must battle the ruthless Deacon (Dennis Hopper) and his army in a fight for the future.
Paramount Pictures Teens, Adults (PG-13)
This action-thriller film is set against a background of international intrigue. The motion picture release follows the adventures of the I.M. Force, a band of highly specialized agents who rely on split-second timing and sophisticated gadgetry to avert terrorist actions against the United States.
The Busy World of Richard Scarry
Paramount Television Young Children
Airing on both Showtime and Nickelodeon beginning in July 1995, this critically acclaimed animated television series will reach over 70 million homes. Created for children ages two through six, the series is based on the work of world renowned author/illustrator Richard Scarry whose books have sold over 100 million copies and have been translated into 30 languages. The animated series brings to life such characters as Lowly Worm, Huckle Cat, Hilda Hippo, Sergeant Murphy, Mr. Frumble, and Bananas Gorilla.
Sony Television All Family
In "The Nanny," Fran Drescher stars as Fran Fine, a street-smart young woman with a face out of Vogue and a voice out of Queens. Working as a door-to-door cosmetics saleswoman, Fran stumbles into the opportunity to become a nanny to the children of wealthy Broadway producer Maxwell Sheffield.
The Outer Limits
MGM Television Teens, Adults
Echoing in the minds of "Outer Limits" fans around the world is one of the most recognizable phrases in the history of TV -- "There is nothing wrong with your television set...do not attempt to adjust the picture." The "Outer Limits" series ran in the early '60s and was considered groundbreaking for its time. In the tradition of this classic, the all-new first run/sci-fi series brings the bizarre and disturbing back to life, once again pushing imaginations to their farthest reaches.
Star Trek: Voyager
Paramount Television All Family
"Star Trek" is one of the licensing industry's most enduring and broad-based properties. For the first time in the 29-year history of "Star Trek," the Federation Starship is helmed by a female captain. In the same time frame as "The Next Generation" and "Deep Space Nine," this ship's crew includes a Vulcan male, a half-Klingon female, an alien female and holographic doctor among many humans.
Tenko and the Guardians of Magic
Saban Entertainment Children
From the creators of the "Mighty Morphins" comes this very new adventure. The live-action/animated series, based on the real-life illusionist "Princess Tenko," is set to debut in national syndication in September 1995. The Princess and the Guardians of the Magic, travel across the globe to perform acts of magic to protect the world and the legendary magic jewels from the forces of the Evil Twins.
20th Century Fox Television Teens, Young Adults
A fast-paced, thrilling adventure about a totally peculiar and erratic superhero who fearlessly takes on a vast array of mischievous miscreants. "The Tick" started as an extremely popular cult comic book. After its debut on the Fox Children's Network in fall 1994, it became a hit with kids and adults, making it the highest rated new show this season.
Saban Entertainment Children
An action-packed, live-action series from the creators of the "Mighty Morphins." With riveting drama, comedy, dazzling effects and explosive martial arts, the show centers on three teen-agers, who, with a brilliant aging scientist (existing solely as holographic, virtually intelligent, computer image) are able to transform into crime-fighting super heroes.
Wheel of Fortune
Sony Television Teens, Adults
The No. 1 syndicated show in history, co-hosted by Pat Sajak and Vanna White, has a worldwide audience of more than 100 million weekly viewers and is broadcast in 28 foreign territories.
The Young and the Restless
Sony Television Young Adults
An award-winning daytime drama, the series has won the Outstanding Daytime Drama Emmy Award five times. According to TVQ research, the show is rated as the No. 1 U.S. and Canadian daytime drama series.
Mighty Morphin Power Rangers
Saban Entertainment Children
The continuing saga of five extraordinary teen-agers united to battle an intergalactic sorceress named Rita Repulsa who will stop at nothing in her attempt to rule the universe. Watch for "The Movie" being released in theaters nationwide July 1995.
MGM Pictures All Family
Motion Picture and Television Property. One of the world's most famous classic characters, the Pink Panther has over 225 licensees worldwide. The new syndicated television series is now in its second season and is running domestically nationwide and in over 52 countries worldwide