Grocers and other industry players agree: The future of private-label beverages, like so many other private-label categories, lies in establishing the products as strong quality brands through marketing, product development and pricing that is more closely aligned with national brands. "The best thing that could be done to help corporate brands is for the suppliers of the corporate-brand beverages to view themselves more as a competitive player to the Cokes and the Pepsis of the world," ...

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