In an era of unsurpassed competitive pressure, supermarkets are struggling to find ways to attract the largest number of customers possible. By finding specific niches to target, supermarkets can ensure customer loyalty based on more than just price, and this could be the key to success in both volume and profitability, said Dr. John Stanton, professor of food marketing at St. Joseph's University, Philadelphia. One way supermarkets can lure specific consumer groups into their stores is by ...

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