LONG BEACH, Calif. -- While many supermarkets have turned to private-label health and beauty care to maintain profitable sales, K.V. Mart has found its customers overwhelmingly prefer name brand products. The retailer's customer base, which is 70% Hispanic and African-American, is driving national branded product sales in its health and beauty care departments. K.V.'s HBC departments comprise 40-foot sections at its conventional stores and 64-foot sections at the warehouse stores. "Our ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.