For some retailers the value of the message is greater than the price on the back of the greeting card. That is often the case in merchandising ethnic greeting cards, a growing and important segment. Given the right demographics, retailers report ethnic greeting cards reinforces store loyalty, which in turn increases traffic and sales in all departments. Chicago-based Fairplay Finer Foods demonstrates the direction many retailers are going in reaching out to ethnic markets. It devotes 10% ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.