With every change in season, there's a change in the merchandise mix in the supermarket's front-end aisle. To promote the Fourth of July, for example, retailers across the country promoted such seasonal merchandise as coolers, pitchers, cups, ice packs and barbecue grills. Creating seasonal general merchandise areas, often cross-promoted with food products, contributes greatly to the grocery chain's overall general merchandise sales. Some retailers polled by SN said these sections have ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.