PHOENIX -- The vitamin category often is elusive and difficult to assess and sometimes sales trends can be deceiving, industry sources report. The challenge is to stay on top of rapidly changing nutritional trends but move quickly when those trends shift, said retailers, wholesalers and industry executives interviewed by SN at the 2004 General Merchandise Distributor's Council's Health & Beauty Care Merchandising Conference here last month. "What's hot will move well for a while and ...

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