IST Taps Ahlberg for VP Slot
Ahlberg has been named vice president of sales and marketing for Interactive Supermarket Technologies here, a developer of multimedia training for the supermarket industry.
To take the position, Ahlberg resigned as vice president of member programs at the Produce Marketing Association, Newark, Del. He was with the PMA for 17 years, said Kathy Means, the group's vice president of membership and public affairs. "He was a major component of PMA's recent success," Means said.
In his new position, Ahlberg is responsible for overseeing all of IST's activities relating to the development and sales of multimedia training for the supermarket industry.
"Multimedia-based training is revolutionizing the way companies are training their employees," Ahlberg said in a statement.
The PMA has not determined whether it will look for someone to fill the position. "We're still examining what's needed," Means said. Ahlberg had many roles during his tenure with the PMA, and in his most recent position he was charged with examining what programs the PMA would participate in.
"He was a big-picture, big-program man," Means explained.
He represented the PMA in the trade group's collaboration with IST to jointly develop several produce training CD-ROMs, including the Produce Clerk training program, and Produce ID, which assists cashiers in identifying produce.
"His most visible project recently was launching our computer-based training programs," Means said. The PMA will most likely continue to work with Ahlberg in developing future produce-training programs, she said. "He just won't be in this office."