PRICE CHOPPER PROMOTES SEROTA e Chopper Supermarkets here said Jack M. Serota has been appointed to the position of vice president of general merchandise/HBC, and will be reporting directly to Jim Mizeur, vice president of grocery and general merchandise. Serota succeeds Gary Estill, who has left the company. Serota will be responsible for sales, merchandising, marketing and advertising of general merchandise and HBC for the 106-store chain. GMDC TAPS NELSON VP DEVELOPMENT AND COO ...

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