Rocheleau Joins Vons as VP S. Rocheleau has joined Vons Cos. here as vice president of general merchandise. Rocheleau was executive vice president of merchandising and marketing for Thrifty PayLess Drug Stores. At Vons, Rocheleau is responsible for the sales and merchandising of general merchandise and health and beauty care and will oversee the pharmacy division. Rocheleau succeeds Bob Smith, who is now vice president of the meat division at Vons. The company operates 335 stores under ...

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