California Group Names CEO California Milk Advisory Board has named Adri G. Boudewyn chief executive officer. He succeeds Ralph A. Watts, who is retiring after holding the position since 1981. Boudewyn had been the board's director of communications for 11 years. The board, which celebrated its 25th anniversary this year, is a marketing organization that conducts generic advertising, promotion and research for milk and other dairy products. Its operating budget of $23 million is derived ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.