Winn-Dixie Names VP, Merchandiser
ord has been appointed vice president and director of meat merchandising at Winn-Dixie Stores, here. He succeeds Hugh Minshew, who has retired.
Ledford was vice president and director of deli, bakery and merchandising of fresh prepared foods.
C&S Appoints Three Managers
BRATTLEBORO, Vt. -- C&S Wholesale Grocers here named Elbridge McBreairty category manager for fresh meat products.
All meat buyers report to McBreairty, who manages procurement and profitability of the meat division. McBreairty was senior buyer in the fresh meat department.
Robert Cohen was named category manager of dairy products for C&S, where he has been a perishables marketing manager and, before that, a dairy buyer.
C&S has also announced the appointment of Carol Forshee as category manager for processed meats and independent advertising. She was most recently a special projects manager at C&S, and previously was a meat merchandiser at Supervalu in Minneapolis.
All three are new positions, and all three category managers report to Jack King, vice president for meat, deli, and bakery.
Nabisco Taps Marketing VP
PARSIPPANY, N.J. -- Nabisco Refrigerated Foods Co. here has named James A. Goldman vice president of marketing.
Previously senior director of marketing for Fleischmann's -- the former name of Nabisco Refrigerated Foods -- Goldman joined the company in 1992 as director of new business development. In his new position he oversees the marketing of both established brands and new business.
Goldman succeeds Kenneth Romanzi, who is now senior vice president of sales and customer service for Nabisco's biscuit company. Romanzi, in turn, succeeds James Chambers, newly named president of Nabisco Refrigerated Foods. Goldman reports to Chambers.
Nabisco Refrigerated Foods produces tablespreads under the trademarks Fleischmann's, Parkay, Blue Bonnet, Chiffon, Move Over Butter and Touch of Butter, as well as such products as Egg Beaters, SnackWells Nonfat Chocolate Yogurts and Easy Omelets.
Marketer Named by Pork Group
DES MOINES, Iowa -- The National Pork Producers Council, based here, has announced the appointment of Michael Laurent to the position of director of retail marketing.
Laurent, who was national sales manager of fresh pork for Dubuque Foods, is coordinating the meat case and deli pork promotional activities of five NPPC regional merchandisers.
NPPC also appointed Dennis Wesselschmidt regional marketing manager for the Midwest. Wesselschmidt was vice president of retail sales for Hudson Foods' Luncheon Meat division in Topeka, Kan.
Becky Kingsbury is the new regional marketing manager for the Northeast. She was manager of national deli-frozen food marketing.
