Dot-com Site Adds Managers
roduce.com, an e-commerce Web site based here, has created four regional account manager positions to meet the demand of its increasing customer base. Responsibilities for these new managers include signing up new site users and teaching them how to make transactions, and working with new and existing site users to initiate transactions.
Rick Morzak will handle the southwest region - retail from a base in Dallas. He joins the company from Crown Jewels Marketing, Fresno, Calif., where he was vice president of new market development.
Based in Bakersfield, Calif., Pete Smith will be responsible for the central/southern California region - grower/shippers. He was most recently commodity manager for Varsity Produce Sales, also in Bakersfield.
Dave Hewitt will handle the southeastern United States and will be based in Irvine, Calif. He comes to Buyproduce.com from the Perricone Citrus Co. Inc., Los Angeles, where he was FOB Sales Manager.
The northeastern United States will be covered by Jeff Waitze, from a base in Montvale, N.J. He comes to the company from C.H. Robinson Co., Eden Prairie, Minn., where he was manager of produce operations.
Apple Commission Names Garret
WENATCHEE, Wash. -- The Washington Apple Commission recently named Jan Garret a member of its field staff for domestic retail marketing. A 20-year veteran of the food industry, Garret will handle retail accounts in the greater Los Angeles area, as well as category management development for California, Colorado and Arizona retailers.
Most recently, Garret worked for the Certified Grocers of California, Los Angeles, providing marketing support to grocery retailers in the Midwest and West. She has also worked with specialty-produce distributor Frieda's, Inc., Los Alamitos, Calif., developing promotional programs. She also managed public relations for the California Avocado Commission, Santa Ana, Calif.