SUPERVALU TABS INDUSTRY VETERANS FOR PRODUCE POSITIONS national specialty produce distribution company based here, has recruited two produce industry veterans for sales positions. Keith Frosceno, appointed regional vice president, sales, will be responsible for leading W. Newell's customer sales and service initiatives in the marketplace, officials said. Frosceno was vice president of produce and floral at Bozzuto's, a Cheshire, Conn.-based wholesale distributor. As the area sales director, ...

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