Two Yucaipa Veterans Join Wild Oats Board elected Hal Brice and Greg Mays to the company's board of directors. Both men have worked with companies that were rolled up by investment firm Yucaipa Cos., Los Angeles, and sold to Kroger Co., Cincinnati. Brice is founder of HEILBrice, a retail marketing and advertising firm that has worked Alpha-Beta, Ralphs, Boys/ABC, ABCO Foods, Viva, Weis Markets, Food 4 Less, Fry's, Pathmark and Kroger. Mays is a consultant, and also is a director of Pathmark ...

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