Given the right promotion, supermarket phone card sales have risen as much as 40% in the fourth quarter. Cards with holiday designs, reduced calling charges and in-store merchandising materials have yielded the increases, retailers said. At Food Lion, Publix and Hy-Vee Stores, retailers are sparking incremental volume for their Sprint prepaid cards in the holiday period using themed cards, reduced per-minute charges and supplier-sponsored radio ad spots with store tag lines. Last month, ...
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