ROCHESTER, N.Y. -- Putting the spotlight, literally, on fresh food products increases sales, said a store design expert who helped create the lighting effects at Wegmans Food Markets here. Additionally, supermarkets ought to tone down the bright flat lighting provided by fluorescent tubes in their stores' ceilings, said the expert, Terry Roberts, president of Merchandising by Design Inc., also here. Roberts talked about the latest trends using lights to merchandise fresh food during a ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.