NEW ORLEANS -- Marketing produce effectively need not cost a lot of money or even a lot of time, a consultant said at the Produce Marketing Association's Fresh Summit 2002 last weekend. As an example, William McCurry, chairman, McCurry Associates, Princeton, N.J., cited a retailer who always puts a halved tomato on his displays to show the product's ripeness. Not a new idea, but a new application. Another retailer, in cooperation with his supplier, gives his customers chances to win a free ...

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