Entrees with one food sell better than those containing two foods, according to ACNielsen. Total one-food entrees increased 14.8% in dollar sales for the year ended Sept. 4, compared with a drop of 0.6% for two-food entrees. ared with Italian (up 6.5%), meat (up 7.6%), Mexican (up 7.9%), poultry (up 14%) and seafood (up 1.4%). Information Resources, Inc., Chicago, pegs the total frozen-entree category at $4.2 billion as of July 18, 1999, a gain of 12% over the prior year, and says unit ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.