Hearst Publications recently completed a sweepstakes promotion for ConAgra's Healthy Choice products that resulted in features and displays in a total of 1,600 supermarkets. Called the Healthy Choice Drive for the Green Sweepstakes, it was a reward to the Omaha, Neb.-based brand marketer for its advertising in Country Living, Redbook, Good Housekeeping, House Beautiful and Victoria magazines, says Mark Goldschmidt, corporate sales director at Hearst, New York. For Goldschmidt, who ...
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