Earlier this month, PW Supermarkets, a 10-store retailer based in San Jose, Calif., went against the grain -- in both the United States and especially its marketplace -- by discontinuing the linkage of store discounts to its loyalty card that began in 1999. Shoppers no longer must sign up for a card to receive discounts at the checkout. They can still opt to get the card as a way to donate a percentage of their purchases to local schools. Why did PW pull the plug on card discounts? "The ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.