The potential exists for supermarkets to clean up in terms of solid profits and further sales growth in the facial cleanser category. According to retailers polled by SN, foaming cleansers and alpha hydrox-related cleansers are movers in what has sometimes become an overcrowded category. Towne-Oller & Associates, the New York-based subsidiary of Information Resources Inc., Chicago, reported sales of facial cleansers soared 15% in 1992 at food stores. However, with new-product ...

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