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FALLING PRICES

It's been a year of mixed blessings for many fresh food departments. Wholesale prices fell steeply in a couple of key categories, such as dairy products and eggs. That's good news for shoppers and good news for margins, but when a $10 billion category like milk faces a 10% decline in sales after an 8.4% drop the prior year, that's a lot of volatility, and a lot of dollars that weren't put through

It's been a year of mixed blessings for many fresh food departments. Wholesale prices fell steeply in a couple of key categories, such as dairy products and eggs. That's good news for shoppers and good news for margins, but when a $10 billion category like milk faces a 10% decline in sales after an 8.4% drop the prior year, that's a lot of volatility, and a lot of dollars that weren't put through supermarket registers. Eggs, a $3 billion category, saw a similar 7.6% drop during the latest 52 weeks, while cheese, a $7.2 billion category, fell 5.6% despite a solid increase in volume.

But, for the most part, unit sales have remained steady for the perishables categories covered by SymphonyIRI Group. And, this year's report once again highlights a few smaller categories that have shown a lot of promise in recent years — hummus, refrigerated pasta and refrigerated baked goods, for example, all posted dollar sales growth between 8% and 19%.

FRESH MARKET KEY CATEGORIES

DOLLAR SALES % CHANGE FROM LAST YEAR PAGE
Milk $10.1B -10.2 57
Natural Cheese $7.2B -5.6 57
RFG Juices/Drinks $4.1B -0.9 58
Yogurt $3.9B 5.7 58
Luncheon Meats $3.4B -0.3 60
RFG Fresh Eggs $3.1B -7.6 60
Vegetables (canned) $2.4B 2.6 61
RFG Side Dishes $1.4B 4.3 62
RFG Spreads $413.8M 16.4 62
RFG Teas/Coffee $341.9M 7.0 63
Other RFG Products $266.1M 5.7 64
RFG Salad Dressing $252.8M 3.5 64
RFG Baked Goods $237.2M 9.0 65
RFG Pizza $224.7M 7.9 66
RFG Pasta/Noodles $217.5M 9.0 66