Retailers are finding that high price tags on ready-to-eat cereal are pushing more shoppers into the all-family category. Consumers are looking for value-priced alternatives and, as a result, they are turning either to private-label cereals, bagged cereals, or to all-family cereals, which allow them to save money by buying one product that can satisfy both kids and adults equally, according to buyers polled by SN. Traditionally a very competitive and efficient category for supermarkets, ...

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