CORNWALL, Ontario -- Farm Boy Fresh Market, an independent operator based here, is reaching for a piece of market share with a large, powerful produce format that owners Normand, Daniel and Jean-Louis Bellemare claim is the freshest around. "First and foremost at Farm Boy, we are produce," said Daniel Bellemare, Farm Boy's director of human services. "We like to call ourselves a fresh market as opposed to a grocery store, because we're offering groceries as a complement to the fresh foods. ...

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