DETROIT -- Farmer Jack Supermarkets, a subsidiary of A&P, Montvale, N.J., recently expanded its customer loyalty card offering by introducing a Health & Beauty Bonus Savings Club. The new loyalty incentive program, which began on May 2, allows any customer who spends $100 on health and beauty care items to receive $10 in cash back from the retailer. Farmer Jack claims that the initiative is a first for the supermarket industry. "Customer response is in strong favor for the Health ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.