When they're open for business, farmers' markets keep retailers on their toes. The markets, which consumers associate with produce fresh from the field, are spreading across the country. Federal and local government programs are increasingly promoting them in one way or another. When they're practically on a supermarket's doorstep, they can present real competition in the produce arena, retailers told SN. "In season, at least for four months of the year here, they're serious competition ...
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