CHARLESTON, S.C. -- Nearly a quarter of American consumers are now buying more prepared food from supermarket delis they were than a year ago, but they still prefer fast food restaurants over supermarkets for takeout, by more than a two-to-one margin. od Marketing Institute's convention in Chicago this week. Results of the 1996 survey nearly mirrored last year's findings when shoppers were asked whether they were now buying more or less prepared food at supermarkets than a year ago. This ...
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