CHARLESTON, S.C. -- Nearly a quarter of American consumers are now buying more prepared food from supermarket delis they were than a year ago, but they still prefer fast food restaurants over supermarkets for takeout, by more than a two-to-one margin. od Marketing Institute's convention in Chicago this week. Results of the 1996 survey nearly mirrored last year's findings when shoppers were asked whether they were now buying more or less prepared food at supermarkets than a year ago. This ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.