How does a brand marketer keep his head above water when choosing a fourth-quarter video promotion? The secret is to plan early. Planning now for next year's fourth quarter is not far-fetched and not as difficult as some may think. Understanding the entertainment mind-set should assist you in estimating the video release dates of the 1996 theatrical winners. Traditionally, studios like to plan video releases six months out from the theatrical release. So, if you have insight into upcoming ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.