How does a brand marketer keep his head above water when choosing a fourth-quarter video promotion? The secret is to plan early. Planning now for next year's fourth quarter is not far-fetched and not as difficult as some may think. Understanding the entertainment mind-set should assist you in estimating the video release dates of the 1996 theatrical winners. Traditionally, studios like to plan video releases six months out from the theatrical release. So, if you have insight into upcoming ...

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